The traditional publishing house, Penguin Books, has decided to look in the direction of the iPhone/iPad application market with what they call “iPad Imagineering”. They’re not producing applications nor prototypes, but simply ideas for what to do when they have to go digital with their content. There’s definitely a few intelligent and great ideas within these different iPad apps they are presenting.

Wired Magazine (in collaboration with Adobe) also recently released a video of their ideas for how to transfer their printed magazine to a tablet device.

Have you got any other good examples of traditional media which is trying out new things with upcoming devices?

UPDATE: Also refer to an old blog post of ours on the Future of the magazine